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As a blogger or entrepreneur, it’s easy to get stuk in the ‘research phase’. Taking course after course, visiting event after event. On the surface, it looks like you’re busy working on your business. But in reality, you are NOT doing what you actually should do, and not making any progress. I have been at that stage for about a year. Trying to learn all I could learn, but not implementing it. And let me tell you: that does NOT work. If anything, it will even make you feel worse. Because everytime you fail to try something out, someone else is succeeding at it, which makes you feel like you’re even more behind. Since I’m still working through Ruth Soukup’s Elite Blog Academy, studying to become a financial advisor AND just came back from FinCon, I wasn’t too keen on buying the 2018 edition of The Genius Blogger’s Toolkit. I really didn’t feel like adding MORE stuff to my do do list.
What is The Genius Blogger’s Toolkit?
You might have heard of it before, if you haven’t, let me tell you. The Genius Blogger’s Toolkit is a toolkit with courses, workbooks, templates, and more, specifically for bloggers. It’s packed with 77 products, which would normally retail at $5,867.88.
However, during a specific time a year, you can get it for only $97. And that ‘specific time’ happens to be RIGHT NOW.
This year’s edition of The Genius Blogger’s Toolkit contains 41 eCourses, 15 eBooks, 9 printable packs & workbooks, 5 templates, 5 stock photo packs, and 2 membership sites. It’s not a step-by-step plan to grow your blog, it is a collection of resources. Every year’s collection differs (so if you already bought one in 2016 and/or 2017, this one will be different), and it also includes a number of bonuses. The exact contents of the Genius Blogger’s Toolkit can be found here.
All these products are aimed at helping you grow your blog more efficiently and make more money.
But: you’ll have to do the work, of course.
Why I didn’t want to buy the Genius Blogger’s Toolkit
At first, I didn’t want to buy the Genius Blogger’s Toolkit AT ALL. I actually bought the 2017 version and still have to work through 90% of the contents.
I’m also still working through Elite Blog Academy. And to be very honest: I have been working through that since the summer of 2017. Like with most courses, I started off very enthousiastically, but then life got in the way. Since this course is very valuable and has enormous potential to grow my blog, I really want to finish it. But there’s only 24 hours in one day.
I did finish Michelle Schroeder’s course Making Sense of Affiliate Marketing last year, but there are still a lot of articles I can create or change to improve them. So even though I did finish that one, there’s still a lot of work to do there.
And finally, I just got back from FinCon! I want to work through my notes, create a to do list and implement everything I learned there as well. Besides, I’m also looking forward to checking out all the videos from the virtual pass.
When would I find the time to go through The Genius Blogger’s Toolkit?
I’m sure that I’m not the only blogger struggling with this. With so much to do and so little time, and trying to find a balance between investing (after all, nothing’s free!) and creating actual Return on Investment.
So I decided to prioritize.
I decided NOT to buy The Genius Blogger’s Toolkit. There will probably be another one next year and for now, I just have too much to do. Besides, I wasn’t really sure if it would add any value to my business RIGHT NOW.
I’ve been setting up a studio to make videos and invested heavily in that. And I assume that that will take up a lot of time once it’s ready to go.
And then I got THE e-mail that changed everything.
The money is in the list
Before I tell you which one, let me give you some background information. One of the lessons I’ve learned from EBA, is that ‘the money is in the list’. It’s nice if people visit your blog. They get the information they need, maybe click on a link, and they’re gone.
What you want is to draw people in. To help them with everything they need. And if they feel that that is something you can offer, they might sign up for your list. If they sign up, they’ve turned form cold leads into hot (or at least: warmer) leads.
THEY WANT TO HEAR FROM YOU!
If you create a product or a course, your primary goal is to bring it to the attention of people that might actually benefit from it. And these are the people on your list.
By subscribing, they already let you know that they like you, and that you’re giving them additional value.
However, you’re not done when someone subscribes. If you subscribe to a list and hear NOTHING, would you feel connected to that website or person? I wouldn’t! I might even feel a bit dissappointed.
So if you are creating a list, it is important to make sure that you continue to captivate the people on your list.
I’ve been wanting to do a course on that for a long time, but haven’t found the right one. And the time, of course.
So, about that e-mail…
As it turns out, one of the courses in The Genius Blogger’s Toolkit is Ruth Soukup’s Irresistable Email: The Art of Attracting, Captivating, and Nurturing Your Tribe of Raving Fans. The normal retail value of that course is $297, so even getting only that at $97 would be a real bargain. And that brings me to my conclusion:
You don’t have to do everything
Even if you’re buying 77 products, that doesn’t mean that you have to USE all of them. It’s really more about seeing if there is enough value there to improve your business. For me, only that course about emails would be worth the $97. Everything else that I liked would be just a bonus.
And there still is a lot more to like. Take for example the 23 templates with video instructions for quickly creating a variety of opt-ins. Or The FREE Site Scan + Content Audit Statistical Report from The Blog Fixer (which sounds like I don’t have to do anything..)
I haven’t gone through everything, but the bundle certainly includes products that I would not buy. However, that doesn’t really matter that much if it still has enough to make up for the $97 I spent.
So, is it worth it?
For me, it is. And just giving myself permission to get a bundle, without having to DO EVERYTHING helps a lot. Otherwise, I would probably only feel paralyzed and eventually do nothing.
And that’s what I would like you to consider. If you want to grow your blog, there is a lot of information out there. Some of it is free, some of it you have to pay for. And often you get what you pay for. Something along the lines of ‘pay peanuts, get monkeys’. That’s not the case for this Genius Blogger’s Toolkit. Last year, for example, included Carly Campbell’s Pinteresting Strategies Course. I cannot tell you how many bloggers told me to do that course. I also did one or two other courses, so I got at least my $97-worth out of it.
Of course, it’s still almost $100, so you should definitely not get it on a whim. BUT: if it includes any topics that are of interest to you, a course that you might have been eyeing for a longer period of time (like with the Irresistable Email one for me), something by blogger’s you’d like to learn from… then it is certainly worth the money.
And: if you change your mind and are not happy with the toolkit, just send an e-mail to customer service. You can request a refund within 30 days.
The Genius Blogger’s Toolkit is on sale for 5 days only. The sale started on Wednesday 10 October 8 AM ET and it will last until Monday 15 October 11:59 PM. Early birds (Wednesday and Thursday) will get a FREE 2-month Unlimited Subscription from Stencil. You can order your Genius Blogger’s Toolkit here.